KHADDOR
Marketing Manager

MATTHEWKHADDOR

Building and scaling social media, email, marketing, talent, athlete, and influencer programs for high-growth fitness and lifestyle brands. 6+ years turning creator relationships into measurable growth.

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6+
Years Experience
500+
Creators Managed
7K
Avg. Event Turnout
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PARTNERSHIPS ◆ TALENT MANAGEMENT ◆ INFLUENCER STRATEGY ◆ EVENT COORDINATION ◆ CREATOR ECONOMY ◆ BRAND GROWTH ◆ CONTRACT NEGOTIATIONS ◆ KPI REPORTING ◆ PROJECT MANAGEMENT ◆      PARTNERSHIPS ◆ TALENT MANAGEMENT ◆ INFLUENCER STRATEGY ◆ EVENT COORDINATION ◆ CREATOR ECONOMY ◆ BRAND GROWTH ◆ CONTRACT NEGOTIATIONS ◆ KPI REPORTING ◆ PROJECT MANAGEMENT ◆     
Career Journey

THE TIMELINE

2025 — Present
Head of Partnerships
Gymreapers
Reconstructed athlete management system with tiered segmentation for optimal ROI
Curated elevated gifting structure for new campaigns across fitness verticals
Led athlete onboarding, performance tracking & long-term retention strategies
Spearheaded recruitment: Bodybuilding, CrossFit, Combat & Fitness Influencer
Coordinated, executed & staffed 3 IRL brand events to strengthen brand awareness
2023 — 2025
Senior Athlete Marketing Associate
Gymshark
Managed monthly athlete payments, product allowances & campaign involvements
Led North American IRL events for Gymshark66 — Tier 1 global brand campaign
Planned sold-out Lift Events across the US averaging 7,000 attendees per day
Weekly + monthly revenue reporting, wins, learnings & contract renewal status
Created position-specific onboarding & training guidelines for new team members
2022 — 2023
Head of Marketing
YoungLA
Spearheaded entire social media rollout for YoungLA For Her & Little YoungLA
Managed 200+ influencers: deliverables, salaries, commissions & brand integrations
Directed photo, video & BTS assets for YoungLA For Her Black Friday launch
Negotiated top-tier industry brand partnerships — short and long term
Drafted, revised & filed finalized contracts for all talent relationships
2020 — 2022
Social Media Manager
Evogen Nutrition
Introduced brand to TikTok & Pinterest across 12 niche focuses — grew demographic 45%
Built tracking system for monthly, weekly & daily projection-based goals
Led organic scouting, onboarding & management of 500+ paid ambassador athletes
Maintained pace with evolving social & internet marketing industry trends
Expertise

SKILLS & CRAFT

01
Talent Management
02
Partnership Negotiations
03
Budget Management
04
KPI Reporting
05
Influencer Strategy
06
Event Coordination
07
Contract Management
08
Talent Scouting
09
Project Management
10
Team Development
11
Social Media Marketing
12
Performance Analytics
13
Gifting & Seeding
14
Time Management
Languages
English
Fluent
Arabic
Fluent
Spanish
Conversational
Full Document

THE RESUME

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MATTHEW
KHADDOR
Marketing Manager
661-537-5688
matthewkhaddor@gmail.com
Summary

Partnerships Manager with 6+ years of experience building and scaling talent, athlete, and influencer programs for high-growth fitness and lifestyle brands. Proven track record managing rosters of 200+ creators, negotiating seven-figure partnership portfolios, and driving measurable ROI across social, email, and integrated marketing channels. Deep expertise in the creator economy with highly transferable skills across beauty, gaming, tech, alcohol, travel, and luxury verticals. Known for building lasting relationships with talent, agencies, and cross-functional teams alike.

Work Experience
Head of Partnerships
Gymreapers
2025 — Present
  • Reconstructed the previous athlete management system, segmented into various tiers for optimal ROI and segmentation.
  • Curated a unique gifting structure for new campaigns, highlighting elevated and tiered gifting.
  • Led athlete onboarding, performance tracking, and retention strategies, improving long-term athlete loyalty.
  • Spearheaded recruitment for various fitness verticals including Bodybuilding, CrossFit, Combat, and Fitness Influencer.
  • Worked alongside senior event management to help coordinate, execute logistics, attend, and staff 3 IRL events, connecting the brand to its IRL presence, strengthening brand awareness.
Senior Athlete Marketing Associate
Gymshark
2023 — 2025
  • Responsible for monthly athlete management inclusive of athlete payments, monthly product allowance, campaign involvements, and custom requests.
  • Led North American efforts for IRL events in support of Gymshark66, a tier 1 brand campaign — composed of planning and presentation to executive suite for global alignment, event planning, full execution of events, and post-campaign reporting.
  • Planned, managed, and coordinated sold out Lift Events across the US with an average turnout of 7,000 people per day — involving external brand management, talent coordination, legal and financial involvement.
  • Weekly + monthly reporting of revenue, wins, learnings, future projection, and contract renewal statuses to wider business.
  • Created position-specific onboarding and training guidelines for all new team members, ensuring smooth onboarding and industry-specific knowledge for guaranteed success.
Head of Marketing
YoungLA
2022 — 2023
  • Spearheaded entire social media rollout and marketing launch of YoungLA For Her and Little YoungLA.
  • Scouted, analyzed, and continually onboarded influencers for both men's and women's brand utilization.
  • Managed 200+ influencers' monthly deliverables, salaries, commission payouts, contract negotiations, photoshoot utilization, and brand integrations in conjunction with the brand's Director of Marketing.
  • Directed photo, video, and behind-the-scenes assets for the first YoungLA For Her Black Friday launch.
  • Scouted, connected with, and negotiated offers with top industry names for brand partnerships, both short and long term.
  • Drafted, revised, reviewed, and filed finalized contracts for all talent relationships.
Social Media Manager
Evogen Nutrition
2020 — 2022
  • Introduced company's presence on TikTok and Pinterest with 12 different niche focuses, widening brand demographic by 45%.
  • Set monthly, weekly, and daily goals based on projection planning, and innovated a tracking system to maintain goals and monitor ROI.
  • Led organic scouting, onboarding, and training of paid athletes/micro-influencers, managing 500+ athletes in the paid ambassador program.
  • Kept pace with social media and internet marketing industry trends and developments as they evolved.
Skills
Talent Management Partnership Negotiations Budget Management Time Management Team Development KPI Reporting Influencer Campaign Strategy Event Coordination Project Management Gifting / Seeding Talent Scouting Performance Analytics Social Media Marketing Contract Management
Languages
English
Fluent
Arabic
Fluent
Spanish
Conversational
LET'S
CONNECT
◎661-537-5688 ◈matthewkhaddor@gmail.com
© 2025 Matthew Khaddor Built for impact.